Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to...

Acknowledgements -- Dedications -- Forward -- Welcome to the new world of strategic innovation & business design thinking -- Discover new growth opportunities -- Craft your strategy -- Launch your new growth business -- Mastering the art : business design thinking -- Index

"Innovation is essential for libraries to keep up with current technological developments and ensure their future existence. The authors draw on their extensive experience in directing academic libraries throughout the German-speaking world. Building upon a rigorous theoretical foundation, they...

Acknowledgements -- Introduction -- The need for innovation -- Characteristics of the lateral leader -- The innovation test -- Laying the foundations for change -- Making the vision real -- Challenge your assumptions -- Ask searching questions -- Take a different view -- Combine the unusual --...

Disruption ist "kreative Zerstörung". Altes wird zerstört, Neues - Besseres oder Anderes - entsteht. Die digitale Transformation verändert Märkte und Unternehmen radikal und umfassend. Viele dieser Veränderungen sind disruptiv und zerstören Bestehendes und Funktionierendes. Aber es...