Front Cover -- Contents -- Acknowledgments -- Introduction -- Chapter 1: Visual Strategy -- Chapter 2: Understanding the Current State -- Chapter 3: Opportunity Identification -- Chapter 4: Idea Generation -- Chapter 5: Delivering Profitable Innovation to Targeted Customers -- Chapter 6:...

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their...