"Innovation is a beautiful thing. It is a force with both aesthetic and pragmatic appeal: It unleashes our creative … engines of innovation in the Western world, innovation provides both exceptional opportunities and steep challenges. While … innovation is a powerful means of competitive differentiation, enabling firms to penetrate new markets and achieve higher margins …

examines the economics of biopharmaceutical innovation. Part 2 examines the market for biopharmaceuticals with chapters on …

Introduction -- Innovation and entrepreneurship importance -- The elements of innovation -- Innovation and … insights -- Culture building -- Innovation theory -- Entrepreneurship -- Innovation theory -- Catalytic leadership …