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Handbuch digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Dieses Handbuch liefert die theoretischen Grundlagen und praxisbezogenen Implikationen für die Digitale Transformation unserer Wirtschaft, unserer Produktion und Kundenbeziehungen und bietet damit ein solides Fundament für Praktiker und Wissenschaftler. Renommierte Autorinnen und Autoren aus...
Persistent link: https://www.econbiz.de/10012403331
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Handbuch Digitale Wirtschaft
Kollmann, Tobias (ed.) - 2020
Persistent link: https://www.econbiz.de/10012500929
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Handbook of research on innovations in technology and marketing for the connected consumer
Dadwal, Sumesh Singh (ed.) - 2020
"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...
Persistent link: https://www.econbiz.de/10012015821
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Handbook on digital corporate communication
Luoma-aho, Vilma (ed.); Badham, Mark (ed.) - 2023
technologies and digitalisation processes on corporate communication. Bringing together insights from leading thinkers in the field … of digital corporate communication (DCC), the book explores how digitalisation is transforming organisations and … the world to help relate theory to practice. Analysing the changing practices and functions of digitalisation, the …
Persistent link: https://www.econbiz.de/10014287417
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IT-Investitionen verstehen und bewerten : betriebswirtschaftliches und organisationspsychologisches Grundwissen für Kleinunternehmen
Marz, Oliver; Baum, Mayte; Schimitzek, Peter; Kramer, Eckart - 2019
Persistent link: https://www.econbiz.de/10012015723
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IT-Arbeitsrecht : digitalisierte Unternehmen: Herausforderungen und Lösungen
Kramer, Stefan; Bongers, Frank; Byers, Philipp; Eylert, … - 2019 - 2. Auflage
Persistent link: https://www.econbiz.de/10012019288
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Handbook of research on technology integration in the global world
Idemudia, Efosa C. (ed.) - 2019
"This book addresses the design and implementation of e-collaboration technologies, assesses its behavioral impact on individuals and groups, and presents theoretical considerations on links between the use of e-collaboration technologies and behavioral patterns. It also covers the wide facets...
Persistent link: https://www.econbiz.de/10011861851
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Electronic commerce : Grundlagen und Perspektiven
Wamser, Christoph (ed.) - 2000
Persistent link: https://www.econbiz.de/10014274176
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Kundenorientierte Produktgestaltung
Hertel, Günter; Virt, Wilfried; Huber, Frank; Akao, Yōji - 2000
Persistent link: https://www.econbiz.de/10001463917
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Produktentwicklung und Qualitätsmanagement
Frehr, Hans-Ulrich (ed.); Blasberg, Hans-Joachim (contributor) - 1993
Persistent link: https://www.econbiz.de/10014004603