This study examines preceding factors of user innovation behavior using a case of smartphone applications toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user innovation evaluation:quality and quantity. Quality...

Competitive intensity is a level of competition intensification in a market or an industry. This is expressed in various forms and some paper measured the competitive intensity as the number of products that newly released each year in an industry (Putsis & Bayus, 2001). In other paper, they...

Innovation, sustainability, sustainability innovations are the challenges that today's businesses are facing. While many scholarly research has produced a great deal of useful knoweldge about various forms of sustainability and innovation and their integration in business models, there has been...