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Brand management ; Vol. 1
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Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
Wernerfelt, Birger
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2010
Persistent link: https://www.econbiz.de/10003924094
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Berands as signals : a cross-country validation study
Erdem, Tülin
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Swait, Joffre
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Valenzuela, Ana
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2010
Persistent link: https://www.econbiz.de/10003924145
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