Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing disbelief towards advertising. The results of...

This study shows that, despite organizations claiming to care for the green environment through documented environmental policies, marketing communication such as advertising media selection does not seem to be much guided by green environmental concerns. Problems with consistency and control...

Purpose: Knowledge about what drives managers to make more sustainable media decisions is important, as it can influence communication effectiveness, especially in countries with strong green consumption preferences. Design/methodology/approach: The authors examine corporate environmental...

For a full text file please contact the corresponding author: Kenth Skogsvik (E-mail: kenth.skogsvik@hhs.se).

In 1991 the Swedish school system was transferred from the State (the national level) to the municipalities. The reform increased the size of the municipal sector by one fifth, making the reform one of the largest in recent history. Despite broad support for the reform in Parliament, the process...

This paper compares cooperation among Columbian and Swedish children aged 9-12. We illustrate the dynamics of the prisoner’s dilemma in a new task that is easily understood by children and performed during a physical education class. We find some evidence that children cooperate more in Sweden...

We look at gender differences among adolescents in Sweden in preferences for altruism, risk and competition. We find that girls are more altruistic and less risk taking than boys. No gender differences are found comparing competitive performance with non-competitive performance in either a...

Operating leases are quite important in some industries. There are two possible errors that should be avoided when valuing a company with operating leases. In the first place, one should not neglect the implied lease debt. Such neglect distorts the calculation of free cash flow, required rate of...