environmental policies, marketing communication such as advertising media selection does not seem to be much guided by green … environmental policies) and their actions (advertising media selection), causing the need for justification and/or hypocrisy … among marketing managers when selecting advertising media for marketing communication purposes. It was found that 64 percent …

Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also … found that a big share of advertising investments is placed in less favorable media which can contribute to consumers …’ increasing disbelief towards advertising. The results of the present study add to these previous findings by showing that the …

Advertising in Online and Social Media -- Advertising Strategies for Print, TV, and Radio -- Mixing Advertising and … Content -- Advertising on Products, Floors, and Carts. …This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with …