Most existing works of data anonymisation target at the optimization of the anonymisation metrics to balance the data utility and privacy, whereas they ignore the effects of a requester’s trust level and application purposes during the data anonymisation. Our aim of this paper is to propose a...

Customer Relationship Management (CRM) is a strategy that integrates concepts ofknowledge management, data mining, and data warehousing in order to support anorganization’s decision-making process to retain long-term and profitable relationshipswith its customers. While it is clear from the...