//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
24,982
Relationship marketing
24,954
Konsumentenverhalten
11,466
Consumer behaviour
11,438
Produktentwicklung
9,886
New product development
8,711
Theorie
7,827
Theory
7,761
Deutschland
7,231
Marketing
7,065
Germany
6,165
Innovation
5,550
Kundenzufriedenheit
5,436
Customer satisfaction
5,418
Nutzen
4,722
Innovationsmanagement
4,652
Innovation management
4,332
Marketingmanagement
4,180
Dienstleistungsqualität
3,967
Service quality
3,957
Markenführung
3,724
Brand management
3,716
Marketing management
3,712
Electronic Commerce
3,510
Kraftfahrzeug
3,482
Motor vehicle
3,458
Utility
3,304
Social Web
3,174
Social web
3,171
Lieferantenmanagement
2,803
Supplier relationship management
2,802
USA
2,657
United States
2,445
Virtuelle Realität
2,432
E-commerce
2,394
Markenimage
2,392
Online-Marketing
2,389
Virtual reality
2,300
Internet marketing
2,282
Brand image
2,260
more ...
less ...
Online availability
All
Undetermined
15,881
Free
7,560
Type of publication
All
Book / Working Paper
40,473
Article
30,792
Journal
429
Other
24
Type of publication (narrower categories)
All
Article in journal
24,048
Aufsatz in Zeitschrift
24,048
Hochschulschrift
5,964
Aufsatz im Buch
5,081
Book section
5,081
Thesis
4,128
Graue Literatur
3,732
Non-commercial literature
3,732
Working Paper
2,522
Arbeitspapier
2,397
Dissertation u.a. Prüfungsschriften
2,171
Collection of articles of several authors
2,114
Sammelwerk
2,114
Aufsatzsammlung
1,736
Lehrbuch
1,628
Textbook
1,250
Case study
1,196
Fallstudie
1,196
Bibliografie enthalten
986
Bibliography included
986
Konferenzschrift
797
Ratgeber
611
Guidebook
544
Handbook
392
Handbuch
392
Conference proceedings
296
Bibliographie
283
Amtsdruckschrift
281
Government document
281
Statistik
234
Conference paper
233
Konferenzbeitrag
233
Statistics
217
Collection of articles written by one author
180
Sammlung
180
Glossar enthalten
164
Glossary included
164
Wörterbuch
131
Festschrift
124
Fallstudiensammlung
122
more ...
less ...
Language
All
English
45,089
German
23,596
Undetermined
2,564
French
576
Polish
80
Spanish
52
Italian
45
Swedish
32
Dutch
30
Russian
20
Portuguese
17
Hungarian
12
Romanian
12
Czech
8
Lithuanian
7
Bulgarian
6
Danish
5
Ukrainian
5
Norwegian
4
Afrikaans
3
Japanese
3
Multiple languages
3
Finnish
2
Croatian
2
Turkish
2
Estonian
1
Hebrew
1
Korean
1
Macedonian
1
Nepali
1
Slovak
1
Serbian
1
Chinese
1
more ...
less ...
Author
All
Bruhn, Manfred
338
Homburg, Christian
235
Pepels, Werner
177
Huber, Frank
173
Kotler, Philip
172
Meffert, Heribert
162
Wiedmann, Klaus-Peter
142
Bauer, Hans H.
136
Herstatt, Cornelius
125
Belz, Christian
102
Diller, Hermann
101
Kumar, V.
100
Herrmann, Andreas
91
Tomczak, Torsten
90
Esch, Franz-Rudolf
83
Ahlert, Dieter
78
Burmann, Christoph
73
Krafft, Manfred
72
Kreutzer, Ralf T.
72
Kleinaltenkamp, Michael
71
Wirtz, Bernd W.
70
Fishburn, Peter C.
66
Backhaus, Klaus
65
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Heinemann, Gerrit
64
Silberer, Günter
61
Verhoef, Peter C.
61
Fritz, Wolfgang
60
Kuß, Alfred
59
Albers, Sönke
57
Piller, Frank T.
57
Han, Heesup
56
Stauss, Bernd
56
Stock-Homburg, Ruth
50
Reichwald, Ralf
49
Reinecke, Sven
49
Hadwich, Karsten
48
Helm, Roland
48
Hollebeek, Linda D.
48
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
535
National Bureau of Economic Research
138
USA / Bureau of the Census
104
Verlag Dr. Kovač
84
IGI Global
72
Haufe-Lexware GmbH & Co. KG
55
OECD
42
Springer Gabler <Firma>
41
Verlag Franz Vahlen
40
RWTH Aachen
38
Springer-Verlag GmbH
37
Gesellschaft zur Erforschung des Markenwesens
36
American Marketing Association
26
Wiley-VCH
26
Books on Demand GmbH <Norderstedt>
25
Edward Elgar Publishing
23
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
22
Friedrich-Schiller-Universität Jena
22
Nomos Verlagsgesellschaft
22
W. Kohlhammer GmbH
22
Springer International Publishing
21
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
19
Duncker & Humblot
19
Technische Universität Braunschweig
19
UVK Verlagsgesellschaft mbH
19
Uni-Taschenbücher GmbH
19
Erich-Schmidt-Verlag <Berlin>
17
Fördergesellschaft Marketing an der Universität Augsburg
17
Institut für Technologie- und Innovationsmanagement <Hamburg>
17
De Gruyter Oldenbourg
16
European Society for Opinion and Marketing Research
16
Europäische Kommission
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Deutscher Dialogmarketing Verband
15
Gesellschaft Entwicklung, Konstruktion, Vertrieb
15
Organisation for Economic Co-operation and Development
15
Shaker Verlag
15
Université Paris-Dauphine (Paris IX)
15
Institut für Technologie- und Innovationsmanagement, Technische Universität Hamburg-Harburg
14
Universität Mannheim
14
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,614
Journal of business research : JBR
841
Journal of retailing and consumer services
640
Industrial marketing management : the international journal for industrial and high-tech firms
541
Springer eBook Collection
368
The journal of product innovation management : an international publication of the Product Development & Management Association
365
Gabler Edition Wissenschaft
363
Springer eBook Collection / Business and Economics
340
International journal of hospitality management
292
Research
276
Europäische Hochschulschriften / 5
256
The journal of business & industrial marketing
243
The journal of services marketing
232
Journal of the Academy of Marketing Science
199
The service industries journal
199
Technological forecasting & social change : an international journal
198
International journal of production research
197
Management science : journal of the Institute for Operations Research and the Management Sciences
192
Lehrbuch
190
Journal of strategic marketing
183
International journal of product development : IJPD
173
International journal of innovation management
165
International journal of production economics
165
Journal of marketing
160
European journal of operational research : EJOR
155
International journal of electronic customer relationship management : IJECRM
151
Journal of economic theory
150
NBER working paper series
136
Psychology & marketing
136
Working paper / National Bureau of Economic Research, Inc.
136
Tourism management : research, policies, practice
134
The journal of product & brand management
130
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
126
IEEE transactions on engineering management : EM
126
International journal of contemporary hospitality management
125
Journal of service research : JSR
125
Theory and decision : an international journal for multidisciplinary advances in decision science
125
Asia Pacific journal of marketing and logistics
124
Cogent business & management
123
Journal of travel and tourism marketing
121
more ...
less ...
Source
All
ECONIS (ZBW)
56,022
USB Cologne (EcoSocSci)
14,704
RePEc
447
EconStor
224
USB Cologne (business full texts)
181
BASE
87
OLC EcoSci
32
Other ZBW resources
11
ArchiDok
10
more ...
less ...
Showing
61
-
70
of
71,718
Sort
Relevance
Date (newest first)
Date (oldest first)
61
Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
Saved in:
62
Strategische Positionierung in der Automobilbranche : der Einsatz von virtueller
Produktentwicklung
und Wertschöpfungsnetzwerken
Tietze, Oliver
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001828089
Saved in:
63
Virtual reality for product development
Fischer, Xavier
(
contributor
)
- In:
International journal of product development : IJPD
Vol. 4, nr. 6
(
2007
)
Persistent link: https://www.econbiz.de/10004912181
Saved in:
64
Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C.
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001788016
Saved in:
65
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
66
Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei
;
Ye, Songhe
;
Moultrie, James
- In:
International journal of product development : IJPD
23
(
2019
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10012041729
Saved in:
67
Using perspective-taking to de-escalate launch date commitment for products with known software defects
Lee, Hyung Koo
;
Lee, Jong Seok
;
Keil, Mark
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1251-1276
Persistent link: https://www.econbiz.de/10011975719
Saved in:
68
Customer involvement in new product development of tile and ceramic industry
Mirfakhradini, Seyed Heydar
;
Safari, Khalil
;
Shaabani, Akram
- In:
International journal of productivity and quality …
25
(
2018
)
1
,
pp. 108-138
Persistent link: https://www.econbiz.de/10011980004
Saved in:
69
Exploring strategies for capturing customer's tacit knowledge in customer integration methods
Bretschneider, Ulrich
;
Zogaj, Shkodran
- In:
International journal of knowledge management : IJKM ; …
12
(
2016
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011623443
Saved in:
70
Customer involvement in the game development process
Prystupa-Rządca, Kaja
;
Starostka, Justyna
- In:
Journal of entrepreneurship, management and innovation …
11
(
2015
)
3
,
pp. 43-66
Persistent link: https://www.econbiz.de/10011580030
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->