The paper analyses the organization of the new product development process at FIAT from a resource-based perspective. The focus is on organizational resources for integrating dispersed specialist knowledge required in the development of complex products. The analysis shows how the application of...

Functional Food emerged as a constant segment in the Europeanfood market and offer potential for product innovations which make themattractive for the food industry in nearly stagnating markets. Target groupresearch is one key factor for successful innovative food products. The aimof this...

Meeting the challenges of an unstable and unsettled environment is not easy. The recentimpacts on the hospitality services economy of changing technology, mergers of institutions,increasingly demanding consumers and increased competition have created an atmosphere ofvolatility and rapid change....

In the actual scenario characterised by new and ever-changing dynamics of the global market, firms need to quickly and timely anticipate competitors' next moves, monitor market tastes, adapt their products and properly communicate their positioning. The history of many luxury brands is linked to...

Contemporary information systems (IS) products and services must fulfill the needs of consumers that are more widely scattered than traditional organizational end-users. New ways to incorporate these wide-audience end-users in the IS development are required. The lead-user method used in new...