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This paper aims to explore the relevance of the Asymmetric Information and the Theory of Argumentation TA in the … complex area of financial crises. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It …
Persistent link: https://www.econbiz.de/10011111296
. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications …
Persistent link: https://www.econbiz.de/10008670480
. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications …
Persistent link: https://www.econbiz.de/10008547907
. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications …
Persistent link: https://www.econbiz.de/10008636520
This paper aims to explore the relevance of the asymmetric information and the theory of argumentation TA in the … complex area of financial crises. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It …
Persistent link: https://www.econbiz.de/10013117852
This paper analyzes stock returns for biotechnology firms after initial public offering (IPO) and explores the effect of social media-specifically, Twitter-on these returns. The results indicate positive yet insignificant cumulative average abnormal returns (CAARs) of 1.97% in the first 25 days...
Persistent link: https://www.econbiz.de/10013201140
This paper analyzes stock returns for biotechnology firms after initial public offering (IPO) and explores the effect of social media-specifically, Twitter-on these returns. The results indicate positive yet insignificant cumulative average abnormal returns (CAARs) of 1.97% in the first 25 days...
Persistent link: https://www.econbiz.de/10012628769
Product advertising captures the attention not only of consumers but also of investors. Constructing a measure of local … investment interest in stocks from Google searches and using the Super Bowl as an experiment, we study the effects of advertising … increases significantly for both local and non-local companies that air commercials. Non-local firms with high advertising …
Persistent link: https://www.econbiz.de/10013234452
in credit relationships. Investors are heterogenous since they do not possess identical firm-specific information. We …
Persistent link: https://www.econbiz.de/10005618890
We show that aversion to risk and ambiguity leads to information inertia when investors process public news about … disappears when investors are risk neutral or the news is about idiosyncratic risk. Information inertia leads to news momentum (e …
Persistent link: https://www.econbiz.de/10012857251