The main purpose of the present paper is to identify the framework and the necessary conditions for the small and medium sized enterprises (SMEs) to be able to adopt the strategic marketing planning. Also, the paper aims to underline the importance of the strategic marketing planning and the...

In recent decades we have witnessed an unseen dynamism among companies, which is explained by their desire to engage in more activities that provide a high level of development and diversification. Thus, as companies are diversifying more and more, their managers confront a number of challenges...

Cultural services’ importance can be highlighted by the complexity of the needs satisfied and the advantages they offer to the national or urban development. In this context, the paper supports the necessity of adjusting the cultural services to the audiences’ wishes, by revealing the...

Considering the uncertain economic conditions, the market dynamics, the fundamental changes in the attitudes and aspirations of the consumers along with the strong growth of the political role and interventions in the economy, currently characterizing both Romania and other countries of the...

Top level managers currently operate in a business environment characterized by dynamism and complexity. Thus, the best way to cope with an uncertain future requires managers to prepare for this now by anticipating those influencing factors that can cause changes in the internal and external...

The process of strategic planning has been addressed by many authors in the international specialty literature, aspects as planning’s typology, stages or advantages for companies having been analysed and described in various management - marketing scientific articles or books. The present...

The current economic crisis affected both the private and public sector of Romanian economy, leading to financial instability, inflation and decreasing purchasing power. Its adverse effects include also the rising unemployment, greater pressure on employees who have taken over the...

Romanian education, which is an important pillar for human resource forming process and the basis for economic development, suffered a lot of changes in the last decades. The main factors that have influenced the undergraduate and university training programs are the political and...