Kowalewski, Susan J.; Waukau-Villagomez, Lauren - In: Global Journal of Business Research 5 (2011) 4, pp. 83-92
Storytelling has a history as old as Aristotle and many cultures today have an oral tradition. Children grow up with stories, golfers entertain with accounts of wins and losses on the course, parents use them to regale the good old days. The use of storytelling in organizations has experienced...