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Although the interdependence between the core competencies of the collaborating partners and synergy as an important consideration when companies decide to go for a merger is theoretically understood and evident, further empirical research is needed to integrate two concepts into a coherent...
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Objective: The objective of this article is to identify strategies that can help small firms alleviate the negative impact of the COVID-19 crisis. We test six strategies (namely, entrepreneurial, market penetration, market development, product development, diversification, and cooperation). In...
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