Asad, Muzaffar; Majali, Tha'er; Aledeinat, Mazin; … - In: Cogent business & management 10 (2023) 3, pp. 1-20
Currently SMEs in the developing countries like Pakistan are struggling for their survival, however, because of … increasing consumer awareness, SMEs have to focus over the environmental concerns as well. For SMEs green entrepreneurial … orientation and two performance measures which are environmental performance and financial performance. For the said purpose, the …