Retailers face a challenging trade-off in maintaining versus restricting long-established lenient return policies. On one hand, lenient return policies have become an important part of retailers' value proposition and play a significant role in stimulating consumer purchases. On the other hand,...

This study examines the effects of negative Environmental, Social, and Governance (ESG) news on the sales of retail brands. While previous research has extensively studied the impacts of the adoption of ESG on firms' performance, limited attention has been given to the effects of ESG performance...

Implementing free in-store pickup services has become increasingly widespread in the retail industry as part of an omni-channel strategy. Retailers considering a new service need to evaluate the value gained and resulting changes to customer behavior to understand if implementation should move...