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The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 4, pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
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Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J. - In: Journal of marketing communications 22 (2016) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
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Editorial: the complexities of online/offline communications
Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 2, pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
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Diversity, dimensionality, distinctiveness
Kitchen, Philip J. - In: Journal of marketing communications 24 (2018) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10011852907
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Integrated brand marketing and measuring returns
Kitchen, Philip J. - In: Integrated brand marketing and measuring returns, (pp. 1-8). 2010
Persistent link: https://www.econbiz.de/10003988768
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Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J. - In: Marketing : metaphors and metamorphosis, (pp. 1-9). 2008
Persistent link: https://www.econbiz.de/10003746793
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Diversity and expansion of marcoms and the missing elements
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 7, pp. 635-636
Persistent link: https://www.econbiz.de/10014414317
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Editorial: in memory of Don E. Schultz
Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 6, pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
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ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 5, pp. 431-432
Persistent link: https://www.econbiz.de/10014321978
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A wide dimensionality of subject matter
Kitchen, Philip J. - In: Journal of marketing communications 29 (2023) 4, pp. 315-316
Persistent link: https://www.econbiz.de/10014294850