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Application of Radio Frequency Identification (RFID) in managing supply chains has witnessed significant interest in … recent years. However, the current understanding of the potential benefits that act as the motivating factors/drivers in … implementing RFID technology (benefit-drivers), its link to competitive advantage, is fragmented and scattered across the …
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the concept of supply chain including RFID, its operating concept, and its benefits to various stake holders of supply … chain and secondly, to demonstrate how RFID enabled supply chain can leverage the strengths of marketing mix strategy and … to highlight the crucial role of RFID enabled supply chain on marketing mix strategy of retail industry. RFID is IT …
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