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1
The barriers and facilitators of the degree of digital use in the travel services supply chain : the moderating role of firm size
Gosh, Deviprasad
;
Dash, Satyabhusan
- In:
International journal of operations and quantitative …
25
(
2019
)
4
,
pp. 253-274
Persistent link: https://www.econbiz.de/10012390435
Saved in:
2
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
3
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
4
The role of users and customers in digital innovation : insights from B2B manufacturing firms
Abrell, Thomas
;
Pihlajamaa, Matti
;
Kanto, Laura
;
Vom …
- In:
Information & management : the internat. journal of …
53
(
2016
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10011480556
Saved in:
5
B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...
Bakhtieva, Elina
- In:
Oeconomia Copernicana
8
(
2017
)
3
,
pp. 463-478
Persistent link: https://www.econbiz.de/10012228890
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6
The impact of digital technology on relationships in a business network
Pagani, Margherita
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
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7
B2b inter-organisational digitalisation strategies : towards an interaction-based approach
Rask, Morten
;
Ivang, Reimer
;
Hinson, Robert
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 244-261
Persistent link: https://www.econbiz.de/10003935933
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8
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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9
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
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10
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
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