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Effective online engagement strategies through gamification : a systematic literature review and a future research agenda

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Managing customer switching behavior in the banking industry

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The effects of service quality on internet service provider customers' behaviour : a mixed methods study

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Female franchisees : a lost opportunity for franchising sector growth?

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From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment

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Aesthetic labor and visible diversity : the role in retailing service encounters

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The role of creativity and project management in enhancing service quality of advertising agencies : a qualitative approach

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Hybrid sales structures in the age of e-commerce

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Customer participation in firm-initiated activities via social media : understanding the role of experiential value

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Antecedents and consequences of panic buying : the case of COVID-19

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