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A bibliometric analysis of the elaboration likelihood model (ELM)
Srivastava, Mukta
;
Saini, Gordhan K.
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 726-743
Persistent link: https://www.econbiz.de/10013535928
Saved in:
2
Influence of virtual experience immersion, product control, and stimulation on
advertising
effects
Lin, Hui Fei
- In:
Journal of global information management
30
(
2022
)
9
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
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3
A fad or the future? : examining the effectiveness of virtual reality
advertising
in the hotel industry
Leung, Xi Y.
;
Lyu, Jiaying
;
Bai, Billy
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
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4
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
5
Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home
advertising
campaigns
Feng, Yang
;
Xie, Quan
- In:
Journal of current issues and research in advertising
40
(
2019
)
1
,
pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
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The anatomy of viral
advertising
: a content analysis of viral
advertising
from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
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7
Computerized emotional content analysis : empirical findings based on charity social media advertisements
Kwon, Junbum
;
Lin, Hanyi
;
Deng, Lichen
;
Dellicompagni, Tanya
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1314-1337
Persistent link: https://www.econbiz.de/10013417499
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
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Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
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