This paper links the fundraising success of nonprofit organizations to their marketing process. Financial and non-financial dimensions of fundraising performance are included in the study, as to demonstrate both aspects of the intended outcomes. The empirical part of the paper is based on...

"We have two main goals for this book: First, to develop a distinct communication perspective of nonprofit work; and second, to then apply this communication perspective to a number of key issues that are at the heart of organizing to promote the common good - all of which will lead to a better...

Die aktive Beschaffung von Finanzmitteln ("Fundraising") ist in Deutschland bei Non-Profit-Organisationen (Vereine, Verbände, Stiftungen etc.) noch immer unterentwickelt und findet zudem meist im (vor-)politischen und kulturellen Sektor statt (weniger z.B. in den Bereichen Sport und Soziales)....