An experiment was conducted in a restaurant to determine the effects of a small gift upon entry and greeting customers with a thank you for their patronage. Two types of gifts were used: a cup of yogurt and an inexpensive key chain. The authors found that providing a gift upon entry into a store...

The so-called new media technologies - often referred to as Web 2.0 - encompass a wide variety of web-related communication technologies, such as blogs, wikis, online social networking, virtual worlds and other social media forms. First, we present several views or perspectives that may be used...

One researcher asserts that half of the 4,000 colleges and universities in the United States will be bankrupt within the next few decades. Change is coming whether colleges and universities like it or not. Think of what is happening to the newspapers and retailers. Unfortunately, most...

One college president remarked: "Colleges are very good at adding. They're not good at subtracting." This is not only true when it comes to creating academic departments but is also true with respect to hiring administrators. This paper demonstrates that reducing the number of departments via...

This paper describes skills that today's accounting and business students must acquire to achieve success in the corporate world. Students without these skills may get jobs but will ultimately find themselves underemployed in dead-end jobs. Although specialized knowledge in a discipline is...

The perceived purpose of college education has shifted in the past century from teaching ethics/morality/values to acquiring a philosophy of life to acquiring the skills to do well in a career. Acquiring the right skills for professional success means taking the right courses. This paper...

Many people in education, from students to elected officials, see a college degree as a way to gain the skills needed for a successful career. To develop these skills, students must choose suitable courses. This paper first identifies the essential skills for professional and personal success....

Universities and colleges that will thrive in the highly competitive knowledge/creative economy will need to make major changes to how their institutions work. Most college administrators have their heads in the sand – very reminiscent of what was going on in the newspaper industry several...

There are several major problems facing higher education today. These include skyrocketing tuition, administrative bloat, need to improve the quality of education, and the necessity of moving away from old-fashioned lecture approach and using technology to make education more relevant. This...

Students who are going to be successful in life must learn to acquire knowledge using all kinds of platforms. The belief that the only way people can learn is via classroom instruction is obsolete. Moreover, research does not support this view. The authors show how online learning is an...