We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...

This chapter provides an overview of the economics of influencers and social media stardom. It provides the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers...

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...

We review the economics of superstars, originally developed for stars in traditional media, and discuss whether they are applicable for the (allegedly) novel phenomenon of stars in social media (influencer, micro-celebrities). Moreover, we analyse potentially new factors for creating social...

This paper provides an overview of the economics of influencers and social media stardom. It presents the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers...

This chapter provides an overview of the economics of influencers and social media stardom. It provides the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers...

Die Digitalisierung der Wirtschaftsbeziehungen stellt die Wettbewerbspolitik vor erhebliche Herausforderungen. Um diesen zu begegnen, soll das Gesetz gegen Wettbewerbsbeschränkungen (GWB) mit Hilfe der 9. Novelle fit gemacht werden für das digitale Zeitalter. Der vorliegende Beitrag gibt eine...

The ubiquitous process of digitization changes economic competition on markets in several ways and leads to the emergence of new business models. The increasing roles of digital platforms as well as data-driven markets represent two relevant examples. These developments challenge competition...

Zusammenfassung: Die Digitalisierung der Wirtschaftsbeziehungen stellt die Wettbewerbspolitik vor erhebliche Herausforderungen. Um diesen zu begegnen, soll das Gesetz gegen Wettbewerbsbeschränkungen (GWB) mit Hilfe der 9. Novelle fit gemacht werden für das digitale Zeitalter. Der vorliegende...

The ubiquitous process of digitization changes economic competition on markets in several ways and leads to the emergence of new business models. The increasing roles of digital platforms as well as data-driven markets represent two relevant examples. These developments challenge competition...