A comprehensive look at luxury brand marketing researchfrom 2000 to 2016 : a bibliometric study and contentanalysis
Year of publication: |
2019
|
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Authors: | Aliyev, Farhad ; Urkmez, Taylan ; Wagner, Ralf |
Published in: |
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies. - [Berlin] : Springer, ISSN 2198-1620, ZDB-ID 2762850-4. - Vol. 69.2019, 2, p. 233-264
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Subject: | Luxury | Bibliometric analysis | Literature review | Researchcollaborations | Theory usage | Bibliometrie | Bibliometrics | Luxusgüter | Luxury goods |
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