A decision support approach to achieve competitive advantage for a hypermarket chain
Year of publication: |
2022
|
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Authors: | Siljamäki, Aapo |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 1861-8928, ZDB-ID 2059561-X. - Vol. 92.2022, 5, p. 809-827
|
Subject: | Customer analysis | Hypermarket | Multiple objective linear programming | Multivariate analysis | Performance improvement | Retail | Shopping basket analysis | Wettbewerbsvorteil | Competitive advantage | Einzelhandel | Retail trade | Mathematische Optimierung | Mathematical programming | Konsumentenverhalten | Consumer behaviour | Management-Informationssystem | Management information system |
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