A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Jenniefer Roberts and Alessia Grassi
Year of publication: |
2021
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Authors: | Roberts, Jenniefer ; Grassi, Alessia |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 4, p. 432-456
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Subject: | e-commerce | fashion retailing | online experience | virtual atmospherics | Virtual layout | Mode | Fashion | Virtuelle Realität | Virtual reality | Textilhandel | Textile distribution | Social Web | Social web | Electronic Commerce | E-commerce | Bekleidungsindustrie | Clothing industry | Online-Handel | Online retailing | Virtuelle Organisation | Virtual organization | Virtuelles Team | Virtual team | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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