A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan
Year of publication: |
2011
|
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Authors: | Subhani, Muhammad Imtiaz ; Osman, Ms. Amber |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | brand awareness | consumer/brand loyalty | brand equity | brand perception |
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