A systematic review of the trade show marketing literature : 1980-2014
Year of publication: |
May 2017
|
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Authors: | Tafesse, Wondwesen ; Skallerud, Kåre |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 63.2017, p. 18-30
|
Subject: | Trade show | Trade fair | Exhibition | B2B marketing | Literature review | Messe | B-to-B-Marketing | Business-to-business marketing | Bibliometrie | Bibliometrics | Messebeteiligung | Trade fair participation |
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