Adapting the retail business model to omnichannel strategy : a supply chain management perspective
Year of publication: |
2024
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Authors: | Ishfaq, Rafay ; Darby, Jessica ; Gibson, Brian |
Published in: |
Journal of business logistics. - Hoboken, NJ [u.a.] : Wiley-Blackwell, ISSN 2158-1592, ZDB-ID 2068494-0. - Vol. 45.2024, 1, Art.-No. e12352, p. 1-28
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Subject: | business model | innovation process | omnichannel retail | supply chain management | Geschäftsmodell | Business model | Lieferkette | Supply chain | Innovation | Einzelhandel | Retail trade |
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