Adaptive Real-time-Technologien im Customer-Relationship-Management : eine Betrachtung aus der Perspektive des Kampagnenmanagements
Lukas Grieser
| Year of publication: |
2012
|
|---|---|
| Authors: | Grieser, Lukas |
| Publisher: |
Hamburg : Kovač |
| Subject: | Kundenmanagement | Kampagne | Prozessmanagement | Anpassung |
| Description of contents: | Table of Contents [d-nb.info] ; Description [verlagdrkovac.de] |
| Extent: | XXII, 177 S. : graph. Darst. |
|---|---|
| Series: | Schriftenreihe Studien zur Wirtschaftsinformatik. - Hamburg : Kovač. - Vol. 64 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Eichstätt, Ingolstadt, Univ., Diss., 2011 |
| ISBN: | 978-3-8300-6037-6 ; 3-8300-6037-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009527833