Adoption of Web 2.0 Marketing: An Exploratory Study About the Nigerian SME's
Year of publication: |
2017
|
---|---|
Authors: | Gwadabe, Maryam Lawan |
Published in: |
International Journal of Information Systems in the Service Sector (IJISSS). - IGI Global, ISSN 1935-5696, ZDB-ID 2498766-9. - Vol. 9.2017, 4 (01.10.), p. 44-59
|
Publisher: |
IGI Global |
Subject: | Benefits | Nigeria | Challenges | Marketing | Small and Medium Enterprises | Social Media,Web 2.0 |
-
Adoption of Web 2.0 marketing : an exploratory study about the Nigerian SME’s
Gwadabe, Maryam Lawan, (2017)
-
An open innovation ecosystem from a startup's perspective
Bereczki, Izabella, (2019)
-
ERP in action : challenges and benefits for management control in SME context
Teittinen, Henri, (2013)
- More ...
-
Adoption of Web 2.0 marketing : an exploratory study about the Nigerian SME’s
Gwadabe, Maryam Lawan, (2017)
- More ...