Advancing the marketing-operations interface in omnichannel retail
Year of publication: |
2023
|
---|---|
Authors: | Rooderkerk, Robert ; Leeuw, Sander de ; Hübner, Alexander |
Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 69.2023, 2, p. 188-196
|
Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Marketing | Innovation | Einzelhandel | Retail trade | Online-Handel | Online retailing | Theorie | Theory | Produktionswirtschaft | Production management | Multikanalvertrieb | Multichannel strategy |
-
Trenz, Manuel, (2020)
-
Why do stores drive online sales? : evidence of underlying mechanisms from a multichannel retailer
Kumar, Anuj, (2019)
-
How to measure quality in multi-channel retailing and not die trying
Acquila-Natale, Emiliano, (2020)
- More ...
-
Special issue: managing the marketing-operations interface in omnichannel retail
Rooderkerk, Robert, (2023)
-
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
Ailawadi, Kusum, (2010)
-
New product development in an omnichannel world
Gallino, Santiago, (2020)
- More ...