Advertising, price and hotel service quality : a signalling perspective
Year of publication: |
2014
|
---|---|
Authors: | Chiu, Hsien-hung ; Chen, Chiang-ming |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 20.2014, 5, p. 1013-1025
|
Subject: | quality signalling | counter-signalling | service quality | advertising strategy | pricing strategy | Dienstleistungsqualität | Service quality | Preismanagement | Pricing strategy | Werbung | Advertising | Signalling | Hotellerie | Hotel industry | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
-
Five-star quality at three-star prices? : opaque booking and hotel service expectations
Huang, Wei-Jue, (2018)
-
Noone, Breffni M., (2014)
-
Ye, Qiang, (2014)
- More ...
-
Does uncertain demand affect service quality?
Chen, Chiang-Ming, (2015)
-
Re-examining the market structure effects on hotel performance using market share inequality
Chen, Chiang-ming, (2014)
-
Research note: market disequilibrium effect on hotel prices
Chen, Chiang-ming, (2014)
- More ...