Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users
Year of publication: |
2024
|
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Authors: | Estrader, Joaquin ; Song, Jing ; Li, Xinrui |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 37.2024, 2, p. 79-98
|
Subject: | Affective contagion | cross-cultural mobile marketing | evaluative conditioning | foreign users | mobile apps | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing | Mobile Anwendung | Mobile application |
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