African industrial design practice : perspectives on Ubuntu philosophy

Part 1. New Product Development. Design Context in Afrika / Mugendi Kanampiu M'Rithaa, Richie Moalosi and Yaone Rapitsenyane -- Advancing Afrikan Sustainable Design / Angus Donald Campbell and Yaone Rapitsenyane -- New Product Development Process : A Contextual Approach / Yaone Rapitsenyane and Patrick Sserunjogi -- Human Factors and Ubuntu in Product Design / Oanthata Jester Sealetsa and Patrick Dichabeng -- Part 2. Design Research. Design-Driven Research Methods / Richie Moalosi and Caiphas Thusonyana Othomile -- Ethics in Design / Richie Moalosi and Olefile Bethuel Molwane -- Part 3. Design Cognition. Design Elements and Principles / Shorn Molokwane, Odireleng Marope and Mathews Ollyn -- Design Sketching : What Works Best from an Afrikan Perspective? / Yaone Rapitsenyane and Matthews Ollyn -- Part 4. Prototyping Approaches. Physical Model Making for Designers / Sekao Junior Motshubi, Polokano Sekonopo, Matlhogonolo Letsatsi and Walter Chipambwa -- Traditional Manufacturing / Polokano Sekonopo, Sekao Junior Motshubi, Matlhogonolo Letsatsi and Samuel Oluwafemi Adelabu -- Additive Manufacturing in Afrika / Victor Ruele -- Part 5. Taking the Product to the Market. Building Corporate Brand Reputation in Emerging Economies / Debra Diana Ralitsha, Odireleng Marope and Richie Moalosi -- Intellectual Property, Traditional Knowledge, Traditional Cultural Expressions, and the Philosophy of Ubuntu / Chinandu Mwendapole, Tebo Motlhaping, Thatayaone Mosepedi and Tawanda Gombiro -- The Business Case for Design in Afrika / Keiphe Nani Setlhatlhanyo, Polokano Sekonopo and Sophia N. Njeru -- Design futures for Afrika and Beyond / Vikki Eriksson, Keineetse Christopher Motlhanka and Thatayaone Mosepedi.