Agile-stage-gate : new idea-to-launch method for manufactured new products is faster, more responsive
Year of publication: |
November 2016
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Authors: | Cooper, Robert G. ; Sommer, Anita Friis |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 59.2016, p. 167-180
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Subject: | Agile | Stage-Gate | Hybrid | New-product process | Gating | Produktentwicklung | New product development | Innovation | Industrie | Manufacturing industries | Prozessmanagement | Business process management |
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