Airbnb experiences : travelers' purchase behavior and word-of-mouth
Year of publication: |
2023
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Authors: | Purohit, Sonal ; Arora, Rakhi ; Nunkoo, Robin ; Goolaup, Sandhiya ; Das, Manish |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 62.2023, 7, p. 1569-1587
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Subject: | sharing economy | Airbnb experiences | stimulus organism response | structural equation modeling | artificial neural networks | Neuronale Netze | Neural networks | Share Economy | Sharing economy | Virales Marketing | Viral marketing | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Experiment |
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