Alternative and multiple paradigms
Year of publication: |
2014
|
---|---|
Other Persons: | Tadajewski, Mark (ed.) ; O'Shaughnessy, John (ed.) ; Hyman, Michael R. (ed.) |
Published in: |
Philosophy of marketing ; volume 3
|
Publisher: |
Los Angeles : SAGE |
Subject: | Marketingtheorie | Marketing theory |
Description of contents: | Table of Contents [gbv.de] |
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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark, (2016)
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On "brand" : whether a semiotic marketing system or not
Gaski, John F., (2015)
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Thyroff, Anastasia E., (2020)
- More ...
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Tadajewski, Mark, (2014)
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Tadajewski, Mark, (2014)
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Tadajewski, Mark, (2014)
- More ...