An Assessment of E-business Strategies Using the Strategic Alignment Model.
Most research concerning e-business offers a methodology, measures the predisposition of the firm or evaluates the consequences in terms of management.This research aims at designing a model for assessing e-business strategies based on the strategic alignment perspective.Using the Information Systems (IS) literature about alignment and data collected from 11 interviews of general and e-business managers from the main companies of the French tourism sector, 12 variables were identified.These, in turn, can be used to build an e-business alignment model for the enterprise.
Authors: | Rival, Yann |
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Institutions: | Université Paris-Dauphine |
Subject: | tourism | model | alignment | Information Technologies (IT) | strategy | E-business | Information systems (IS) | Internet |
Saved in:
freely available
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | 9 pages long |
Classification: | L1 - Market Structure, Firm Strategy, and Market Performance ; L83 - Sports; Gambling; Recreation; Tourism ; M1 - Business Administration |
Source: |
Persistent link: https://www.econbiz.de/10008572209
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