An Integrative Model of the New Product Development Process : An Empirical Validation
Year of publication: |
[2014]
|
---|---|
Authors: | Calantone, Roger |
Other Persons: | Di Benedetto, Anthony (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Produktentwicklung | New product development | Innovation | Innovationsmanagement | Innovation management |
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