An international perspective of the academic-practitioner divide in advertising : an exploratory study into its causes and solutions
Year of publication: |
2023
|
---|---|
Authors: | Ang, L. ; Buzeta, C. ; Hirose, M. ; Loggerenberg, Marthinus J. C. van ; Noort, Guda van ; Uribe, Rodrigo ; Voorveld, Hilde |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 42.2023, 1, p. 181-200
|
Subject: | Academic-practitioner divide | bridging solutions | knowledge transfer | research collaboration | rigor versus relevance | Westliche Staaten | Western countries | Wissenstransfer | Knowledge transfer | Forschungskooperation | Research collaboration |
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