An offer you can't refuse : consumer perceptions of sales pressure
James J. Zboja, Ronald A. Clark, Diana L. Haytko
| Year of publication: |
November 2016
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|---|---|
| Authors: | Zboja, James J. ; Clarm, Ronald A. ; Haytko, Diana L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 6, p. 806-821
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| Subject: | Sales pressure | Coercion | Influence | Persuasion | Scale development | Structural equation modeling | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model | Verkaufspersonal | Salespeople | Verkauf | Selling |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: volume 44, number 6, november 2016, Seite 822-823 |
| Other identifiers: | 10.1007/s11747-015-0468-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011614120