Analysis of the differences in using online marketing tools for measuring its effectiveness in the segment of small and medium-sized companies in the Czech Republic
Year of publication: |
2022
|
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Authors: | Velinov, Emil ; Cetlova, Helena ; Cizku, Andrea ; Bednarcik, Zdenek ; Leroy, Iryna |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 25.2022, 4, p. 3-35
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Subject: | Online | marketing tools | small and medium-sized | companies | Czech Republic | Tschechien | KMU | SME | Online-Marketing | Internet marketing |
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