Analytical CRM technologies in financial services institutions
Year of publication: |
2006
|
---|---|
Authors: | Siomkos, George J. ; Tsiames, Ioannis S. |
Published in: |
International Journal of Financial Services Management. - Inderscience Enterprises Ltd, ISSN 1460-6712. - Vol. 1.2006, 2/3, p. 215-231
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | customer relationship management | analytical CRM technologies | financial services institutions | financial services marketing | marketing tools | customer loyalty | channel loyalty |
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