Analytics capability in marketing education : a practice-informed model
Simone Kurtzke and Justina Setkute
Year of publication: |
2021
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Authors: | Kurtzke, Simone ; Setkute, Justina |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 43.2021, 3, p. 298-316
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Subject: | analytics education | business schools | data analysis skills | digital marketing analytics | marketing education | marketing practice | theory-practice gap | Marketing | Betriebswirtschaftsstudium | Graduate business education | Qualifikation | Occupational qualification | Online-Marketing | Internet marketing | Wirtschaftshochschule | Economics department | Marketingmanagement | Marketing management | Lehrplan | Curriculum |
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