Analyzing CSR and customer engagement through green banking digitalization : with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness
Year of publication: |
2024
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Authors: | Mehta, Ahmed Muneeb ; Handriana, Tanti |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 11.2024, 1, Art.-No. 2332502, p. 1-18
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Subject: | corporate social responsibility | customer engagement | green bank digitalization | perceived environmental value | customer's eco-consciousness | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Umweltmanagement | Environmental management | Bank |
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