Antecedents and outcomes of omnichannel retail customer experience
Year of publication: |
2023
|
---|---|
Authors: | Nguyen Hai Ninh ; Tran Manh Dung |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 2, p. 171-189
|
Subject: | showrooming | webrooming | channel integration | customer experience | omnichannel | customer behavioural intention | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Multikanalvertrieb | Multichannel strategy | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Dienstleistungsqualität | Service quality | Online-Handel | Online retailing |
-
Cross-channel integration and customer experience in omnichannel retail services
Chung, Kyunghwa, (2022)
-
Choosing optimal omnichannel coupon redeeming options in multiple channel settings
Vrechopoulos, Adam, (2022)
-
Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y., (2019)
- More ...
-
Study of foreign branded dairy products in Vietnam
Nguyen Hai Ninh, (2016)
-
A longitudinal study of audit quality differences among independent auditors
Tran Manh Dung, (2019)
-
Dang Ngoc Hung, (2017)
- More ...