Antecedents of green brand equity : an integrated approach
Year of publication: |
2014
|
---|---|
Authors: | Pui Fong Ng ; Butt, Muhammad Mohsin ; Kok Wei Khong ; Fon Sim Ong |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 121.2014, 2, p. 203-215
|
Subject: | Brand quality | Brand credibility | Green brand image | Green brand perceive value | Green brand equity | Structural equation modeling | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Markenartikel | Brand | Umweltbewusstsein | Environmental consciousness |
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